No other day (or celebration or what ever you may call it,) has been witness to changes as turbulent as has our Valentine’s Day, from a little known day amongst thousands of days that are celebrated all over the year through out the world, it is one of the most awaited days in the year, not only by the youth but for everyone in the family.
In the 80s or even maybe early 70s, if I remember correctly, Valentine’s Day was not much celebrated or even recognized by many. Before this, in
India, other than and Republic days, only children’s day was celebrated, or rather recognized. Independence
Initially it was assumed that the day is for lovers only, as in a girl and a boy, and was considered a taboo thing so the youth used to hide it from parents and celebrate it outside. It was more like an anti-social thing. But gradually, slowly but surely we can say our understanding changed.
Once people were familiar they embraced the day and hence forth from the mid-80s, it was celebrated with lots of fane-fare in almost all metro cities. But it also had to face the wrath of some political parties, who even got violent and nasty in some cases. Who does not remember the Shiv Sena revolts in Mumbai, then
After being politicized and criticized, and not to mention, they got their publicity, what they had intended in the first place, it was accepted that as the day is to encourage love, friendship and peace, it shall be allowed to be.
From then on, the marketing gurus took on; the day was the 1st amongst many to be looked upon as big spending excuses. From cards, chocolates, cute teddies (just noticed how all of them begin with C) to expensive (read profitable) options like jewelries and diamonds. The list was a long one and never ending one. I had read somewhere about properties also being sold as valentine gifts!
And Valentine’s Day became what it is today. There is no news paper, no magazine, no TV channel no web site that does not remind you that it’s around the corner, and they also give you ideas for making it special for your loved ones (I often wonder do people really take it seriously after getting out of college?)
Talking about celebrating days, I just found out (from my service provider, who smses me the dates and days, and suggests I should send smses to my loved ones too.) that in the month of February, there are so many celebrated! Here’s a list, please add if I have missed out any.
Most of us think, February is the month of love, but it is also the friendship moth, I know like you people even I was thinking then why we don't have friendship day in this month too. So that we have to buy friendship day cards and gifts twice! They are not called marketing gurus just for nothing!
Feb 8th – 14th is Smile day, Rose day and also Propose day. (To make things simpler, they have clubbed it so you can celebrate all these days throughout the week!)
Feb 9th is Chocolate day, and most of the time, people send virtual chocolates, so much for management guru tricks!
Feb 9th is also celebrated as a Flower Day; this is news to me too! It’s supposed to be Primrose and Violet flower’s day, they are like trying to compete with rose day! They are supposed to be the flowers of the month.
On Feb 13th is the International Friendship Month, how can a day be celebrated as a month? Whatever!